About

M.

The guide that lives in the space itself.

M. is a proximity-aware AI storytelling platform for cultural spaces — parks, museums, heritage sites, open-air galleries. It gives every visitor a personalised, conversational guide, and gives every institution real intelligence about how their space is experienced.

How M. thinks

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Location as the trigger

M. uses GPS geofencing to detect when a visitor steps within range of an exhibit. No button presses, no menu taps — the story arrives at the right moment, right where the visitor is standing.

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Narration that adapts

Every visitor gets a different experience. Age, language, curiosity level, personal interests — M. weighs all of these to shape a narration that feels written just for that person, in that moment.

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Conversation, not broadcast

A question surfaces while standing in front of a sculpture. M. answers it — grounded in the poem, the poet's life, and the place — and keeps the thread going as long as the visitor wants.

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Intelligence for institutions

Behind every visit, M. builds a picture of attention: which stops hold people longest, which questions keep coming back, which paths feel abandoned. Institutions see this — anonymised, aggregated, and actionable.

First deployment

Parque dos Poetas, Oeiras

The world's only poetry park — 60 sculptures of Portuguese and Lusophone poets across 22.5 hectares — is M.'s first live partner. Visitors walk among poems by Pessoa, Camões, Sophia de Mello Breyner, and 57 others, with M. narrating in sixteen languages, adapting in real time to who they are.

Try the experience →Bring M. to your space