AI storytelling for cultural spaces
M.
A conversational layer for places people walk through.
Stand near a sculpture, a poet’s bench, a heritage site — and the right narration arrives, shaped to who you are. M. is the guide that lives in the space itself.
“Amor é um fogo que arde sem se ver.”
— Luís de Camões
1
Live pilot partner
Text + voice
Visitor input
∞
Stories
How it works
The route becomes a conversation.
Onboard in minutes
Tell M. your age and how deep you want to go. No app, no account.
Walk the space
As you approach each exhibit, M. begins. The closer you get, the more it reveals.
Ask anything
A question pops into your head — ask M. directly, right where you’re standing.
Proximity-aware narration
GPS geofencing triggers the story the moment you step within range — no tapping, no menus, no friction.
Adapts to who you are
Language, depth of curiosity, personal interests — M. listens first, then speaks. Every visitor gets a different story.
Visitor intelligence
Institutions see which stories hold attention longest, which questions keep coming back, which paths people take.
Pilot partner
The first live deployment
Parque dos Poetas
Oeiras, Portugal
A garden of 60 poets where every bench carries a life. Walk among verses by Pessoa, Camões, Sophia, Florbela — and let M. bring their words to life around you, exactly where they were planted.
Trusted by:
Parque dos Poetas
Unicorn Factory Lisboa
MUDE Lisboa
Parque dos Poetas
Unicorn Factory Lisboa
MUDE Lisboa
Pricing
Built for institutions, loved by visitors.
M. is a B2B platform for cultural spaces. You onboard your venue — your visitors experience M. for free.
No app required. Accessible instantly via QR.
Annual billing selected
Espaço
Single Venue
(€250/month equivalent)
- ✓1 space · up to 25 exhibits
- ✓AI audio guide (All Languages)
- ✓QR-based visitor access (no app required)
- ✓Visitor insights (visits, duration, language)
- ✓M. standard branding
- ✓Guided onboarding
Jardim
Multi-Site
(€600/month equivalent)
- ✓Up to 3 spaces · 100 exhibits
- ✓All Languages
- ✓Interactive Q&A experience
- ✓Full visitor intelligence dashboard
- ✓Custom exhibit storytelling
- ✓Priority support + quarterly review
Museu
Institutional / City
(€15,000+ / year)
- ✓Unlimited spaces & exhibits
- ✓All languages
- ✓White-label experience (your branding)
- ✓Custom AI persona (voice & tone)
- ✓API access & integrations
- ✓Dedicated success manager
- ✓SLA & reporting
Limited Access
Pilot Program
Designed for smaller venues to test M. with minimal risk before committing to a full rollout.
- ✓1 space · up to 10 exhibits
- ✓AI audio guide (All Languages)
- ✓QR-based access (no app required)
- ✓M. standard branding required
- ✓Basic usage insights
- ✓Guided onboarding support
Limited availability. Select spaces only.
Free or low-cost
Case-by-case basis
We’ll review your space and set up a guided pilot.
Average cost: €0.05–€0.15 per visitor annually
Event Activations
For exhibitions, festivals, and brand experiences
€2,000 - €10,000 per event
- ✓Temporary AI-guided experience
- ✓Fast setup (days, not weeks)
- ✓Fully branded experience
- ✓Post-event analytics
One-time setup: €1,500-€4,000 depending on space complexity.
Questions?
Frequently Asked Questions
Contact: hello@m.guide
“É urgente o amor, é urgente permanecer.”
— Eugénio de Andrade, Parque dos Poetas, jardim 53